The initial state of the ad featured large imagery and rich media elements. After a set amount of time without user interaction the top ad (OPA) would collapse.
Coordinated with the skin was a standard sized rich media banner that would expand to reveal similar content to the OPA.
In its collapsed state the ad is still evocative and increases brand awareness even without direct user interaction.
I was approached by Space Pixel to help develop a fun new mobile app for the logging and rating of beers. How could I say no? Beeer was conceived and designed by Space Pixel leaving me to handle the code for both iOS and Android. The app also features an online component that I worked with Jesse Barrueta and Mike Brannigan to create. Among the various stand out features are the "Wheel of Beeer" which allows the accurate recording of flavor profiles with a fun and clear interface, and the "Wall of Beeer" where the community's Beeers are collected and aggregated. Beeer is available now in the Apple App Store and the Google Play store in both ad-supported free flavor and $.99 full flavor.
While working as the Assoc. Creative Director at Adconion Media Group I served as post-production/FX director for this fun 60 second spot promoting Smartclip, one of our sub-brands. On set I managed the placement of tracking markers, timing, and I'm even the guy pushing the bus-driver into place. In post I handled all of the screen replacements, the 3D, the motion graphics, the camera tracking and stabilization, retiming, color grading, sound editing, voice actor casting, and I also wrote the script. This video will be translated/localized for 13 markets and is currently airing on French television.
To promote the new partnership between the Showtime cable channel and the Smartclip online video network I created this high-energy reel from raw episodes of the upcoming Showtime season of shows.