Nigel Lythgoe Productions Logo

Nigel Lythgoe came to Joost Creative Services seeking a new logo and complete re-branding package. The core of this new look would be an entirely new logo. The execution of the logo was done by Sina Brückmann under my direction. The color pallet and shapes are meant to evoke Nigel's British heritage. Mr. Lyhtgoe is the producer of shows like American Idol and So You Think You Can Dance.

The animation of the NLP logo emphasizes sophistication and class, nodding slyly toward Nigel’s British heritage. Subtle ink-bleed effects and the hint of a linen background give an impression of elegance while contrasting with the slow camera push and lens distortion evoking modern high-end television production.


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